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Crowdfunding is a great way for certain types of projects to validate demand and raise funds for development and/or production. Crowdfunding usually takes place on a crowdfunding platform such as Kickstarter or Indiegogo, and requires substantial prep work (writing, videography, campaign planning) to inform and persuade potential contributors into becoming the early adopters of your product or service.

Contrary to common belief, crowdfunding platforms and major media coverage do not by themselves generate much original traffic and contributions; these elements should instead be viewed as mid-campaign accelerators that multiply existing public traction. Read more here: Effective Crowdfunding (infographic)